Series of postcards was created for International Advertising Festival Golden Hammer by New Black digital marketing agency. Marketing something to your own people might be tricky. To be honest, for us this was the hardest target audience ever. Very soon we came to conclusion that we have to cut the bullshit and talk straight forward just the same way we talk to each other here, in our office.
If you've ever worked in advertising, you're probably quite familiar with the crowd. The long hours, the stress of the precision, the pressure from clients and audience and the neverending creative process makes us somehow cynical. Humor is our means of survival.
Work hard, laugh hard!
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